Random word and Image Association is an idea generator, to help people to generate new idea trough random word.
Random Word
Random stimulate your brain for new idea. Where you can find them? You can find word everywhere, just look around. Waiting for bus in a bus stop, what you see when you waiting fro bus to arrive? There millions of word around you. Internet you can find billions of word in the Internet, you can find tons of word in books, dictionary.
Random Words works in particular by making you go elsewhere for ideas, and hence pushes you out of your current thinking rut. It uses the principle of forced association to make you think in new ways and create very different ideas.
Lecture asked us to do a exercise, we need to create something scary to solve our problem.
Problem: How to keep people away from a specific area?
Word: Kitten
Association: sharp claws, fur, fierce, mammals
Sentences: Sharp Claws- A picture shows very sharp and deathly spike in the sign post.
Fur - Plant a very tall, long, itchy and furry grass around the area.
Fierce - Put a fierce animal as a sign post.
Mammals - Put a lion face on the sign post.
Ideas:
The long, itchy and furry grass. The grass will prevent people to go near the area.
References: http://pekchekmlc.blogspot.com/
